Why the Yellow Pages Are a Bottomless Money Pit You Should Avoid
Internet Marketing Puts a Serious Hurt on the Yellow Pages.
Clients constantly ask me my opinion of the Yellow Pages, and I don't hesitate to tell them that if they’re paying that much for a tiny ad, they're throwing their money away. I'm not sure if it's great marketing on the Yellow Pages part, an ego thing, or just a generation thing, but many of them just don’t listen to any advice to stop advertising in the Yellow Pages.
Year after year, they continue to spend $12,000 per year or more. That’s right; in some areas like New York, businesses routinely spend 12k per year for a 1 x 1 inch ad space. That's ridiculous! How does anyone ever see a return on that? That’s throwing your money away.
"Why do you suggest that its throwing my money away?", a client asked me. I said because, when I get home and see another brand new yellow book on my porch, I simply pick it up, walk straight to the trash, and throw it away. "Honestly!". I ask, "When was the last time you used the Yellow Pages for anything?" They never say a word after that.
When you stack the conventional Yellow Pages up against the power of Internet Marketing, it's a no-brainer.
Internet Marketing allows you to target specific demographics and track results. We know exactly what someone typed to find you. People don't have to search through categories anymore, they just type what’s on their mind.
Google spends hundreds of millions of dollars every year to maintain its status as the best search provider on the Internet. With over 200 million searches a day, Google spends a pretty penny on giving people what they want.
We are the Map specializes in this market and stays ahead of its competition by always providing clients with the most effective Internet Marketing services in the most competitive markets. We're the most aggressive Local Advertising service available, and we go the extra mile to give you tangible results you can take to the bank.
